J. Primous | The Be Empressive Brand

J. Primous is a national accessibility architect and DEAF Ally whose advocacy is reshaping how America communicates with Deaf and Hard of Hearing individuals. Through the DEAFinitely Connected Community Initiative™, she leads a movement rooted in accessibility consulting, cultural competency, communication equity, and community accountability. Her groundbreaking contributions include two National firsts in accessibility, a transformative practicum for ministry interpreters, and a teaching footprint that spans dozens of U.S. cities, highlighting her expertise in ASL training and Deaf-centered leadership consulting.

Guided by Deaf mentors and fueled by her lived experience as a mother of a Hard of Hearing son, J. stands at the forefront of a revolution that is redefining ministries, public safety agencies, and institutions across the country. As a Black ASL Interpreter, her work is not just educational — it is structural, systemic, and historic.

At the helm of Empressive Enterprises, Inc., J. leads a movement that transcends platforms and industries. Through Empressive Enterprises, Inc.™, she guides entrepreneurs, artists, leaders, and creatives to birth their brilliance and elevate their voice. As a Black ASL Interpreter and strategist, she helps visionaries transform potential into legacy while emphasizing accessibility consulting and Deaf-centered leadership consulting.

Her signature philosophy anchors everything she builds: Empowerment isn’t taught. It’s embodied. It’s lived. It’s Empressive. Whether speaking on national stages, writing transformative works, or training interpreters through ASL training, J. Primous is dedicated to fostering an inclusive environment. She mentors creatives to lead an Empressive Lifestyle™ — one defined by clarity, courage, and unforgettable impact, all within the DEAFinately Connected Community Initiative.